Being the diverse brand that it is, Ribon also needs to convey this through the colors it uses. That's why we have a wide palette with different colors and tones. Among them, there is a hierarchy that reflects our identity. However, as long as the tones used are exactly those presented here, the use is free to be creatively explored. Check out our RGB table, listed in order of protagonism, which should be used in the digital environment.
Our visual identity uses two typographies: Gambarino and Inter.
Geometric shapes are also part of our visual identity. Because we value modernity and a lighter and more relaxed way of bringing Ribon closer to people, we opted for basic geometric shapes, with rounded corners, and we avoided the "harder" corners. Rounded shapes represent our welcoming environment, the "warm glow" we work for. Hard corners tend to push people away and break the feeling of warmth and belonging. Among the various uses of these forms, it is possible to use them individually or merged together, as in the following example.
